Marketing plan for amazon.com Research Paper Example | Topics and Well Written Essays - 1500 words

Marketing plan for amazon.com - Research Paper Example cific industry in which Amazon.com operates, the organization requires a holistic marketing strategy associated with the Amazon name rather than attempting the laborious and costly activity of differentiating each and every market in which the company maintains a presence. Therefore, the company should be focusing on building a brand personality for the company as a whole, making a variety of markets gain favorable impressions of the company and not the products or industries in which the business operates. The marketing strategy is to ensure that disparate consumer segments build a perception of brand preference for Amazon.com over its plethora of different competitors. Brand preference is defined as the level to which consumer segments prefer a company or brand after weighing equality related to product availability and pricing structures (Boone & Kurtz, 2007). It is the extent to which consumers would rather make purchases with one company over other competitive offerings in an established market. Advertising is a powerful influence in creating brand preference (Jedidi, Mela & Gupta, 1999). Price is also a substantial persuasion that impacts the level of demand that companies can expect which is an indicator of brand preference (Draganska & Jain, 2006). Amazon.com, as a company that has been in operation since 1994, has already established brand recognition and brand awareness with millions of consumers which is justified by attained revenues of $61.09 billion in 2012 (Amazon, 2013). However, if the company can establish brand preference, it will open many new market opportunities and increase market share for this company that is still in the growth stage. Companies that have managed to establish brand preference experience higher revenue growth and can even allow organizations to charge higher prices since consumers believe in the quality and integrity of the brand (Chaudhuri & Holbrook, 2001). To accomplish this goal of establishing more significant brand

Bullying and Marsh Et Al Essay Example for Free

Bullying and Marsh Et Al Essay Everyday thousand of teens wake up terrified of attending school. About one in seven schools, a child is either a bully or a victim of bullying. Bullying is simply defined as a type of aggressive behavior that involves intent to cause harm and a power imbalance (Olweus, 1999). Bullying can range anywhere from psychological, physical (involving kicking and punching), verbal or cyber abuse. Bullying among children can be considered as a form of abuse’ (0-). It has been put forward that bullying is a division of aggressive behavior and has been further characterized as repetitive and ‘an inability on behalf of the victim to defend him or herself’ (Farrington, 1993, cited it Sapouna, 2008). We learn from Sapouna (2008) that bullying can take the form of ‘verbal (name calling), physical (hitting, kicking) or relational (deliberate exclusion from a group, spreading of malicious rumors). After extensive research in Scandinavia, Olweus(1993, cited in Kumpulainen et al.,1998) proposed that bullying can be carried out by one or more adolescents and usually occurs on repeated occasions, and to some extent, it occurs in all schools. Recently bullying amongst young people has gain notoriety in the press due to the extreme results it has had on certain young individuals. An example of this is Sian Yates, a 13 year old girl who committed suicide after repeated bullying (Daily Mail, 2007). Despite the press attention given to these cases, the extreme consequence of suicide does not occur in the majority of cases. Victims can suffer from a range of harmful effects such as humiliation, anxiety, depression, difficulty with interpersonal relationships, and emotional instability. This lead to the finding of Kumpulainen et al., (1998) that ‘bullying is a common phenomenon among children who are psychologically disturbed.’ The writer went on to say that there are ‘higher rates of psychological distress among both bullies and victims’ than those not involve. However, the literature is consistent in noting that the ‘bullied victims are the most troubled of the bully, victim, bully –vict im triad’ (Juvonen et al., 2003; Ma, 2001; Pellegrini, 2002; Pellegrini et al., 1999;Salmivalli Nieminen, 2002, cited in Cunningham, 2007). Should these lead agencies to focus more on protecting the victim? Some schools have decided that the way forward is to have zero tolerance policies. This may include all students who bully. However, if certain researcher’s numbers are correct it could mean excluding from school, forty percent of the school aged population. Given the widespread nature of the problem can zero tolerance really mean, â€Å"Zero tolerance†? We learn from the NHS ‘website teens for health’ (2008) that ‘anyone can be singled out by bullies.’ The NSPCC found that 31 per cent of children had been bullied at some point (Teens for health, 2008). This being the case, can anyone be bullied? Black and Jackson (2007) have put forward that there lies and ‘an imbalance of power’ between the parties involved in bullying. ‘The bully is stronger through social status, physical prowess, age, cognitive abilities or skill.’ Is this imbalance of power the sa me across the genders? There is an extensive body of literature that suggests that boys are more likely than girls to be bullies as well as victims (Nansel et al.2001; Boulton Smith, 1994; Boulton Underwood, 1992, cited in Marsh, Parada, Craven, Finger, 2004). This doesn’t mean girls cannot be bullies. Stephenson and Smith (1989, cited in Kumpulainen et al., 1998) found that girls as well as boys fitted into the ‘five main groups of people involved in bullying’. These are: ‘dominating bullies, anxious bullies, bully-victims, classical victims, and provocative victims.’ These traits were also found by Sourander,Helstelà ¤, Helenius and Piha (2000) to have clinical implications. Sourander et al., (2000) noted that ‘Bullying is especially associated with aggressive and antisocial behavior while victimization is associated with internalizing problems.’ Whitney and Smith, (1989, cited in Kumpulainen et al., 1998) found ‘bullies to be more prone to have criminal convictions later in life, and more likely to be involved in serious, recidivist crime’. Are criminal convections later in life a fair punishment for their actions? Or should something be done to help the bully? This leads to the question as what is the nature of these young people that make them prone to being a victim or a bully. In the search for a personality construct, many researchers have come to the agreement that ‘bullies are deficient in social information processing or may be intellectually disadvantaged’ (Besag, 1989, cited in Marsh et al., 2004). The work of Crick and Dodge (1994, cited in Marsh et al., 2004) explained that bullies responses to social situations are being met with a filtration process. This ‘cognitive filter’ is based on an aggressive individual interpreting neutral or ambiguous cues as hostile and therefore, making them more likely to engage in aggressive behaviors’ (Marsh et al., 2004). This was also seen to be the case in Bosworth, Espelage, and Simon (1999, cited in Marsh et al., 2004) when ‘a sample of adolescent high school students showed that misconduct, anger, and beliefs supportive of violence were significantly related to bullying behaviors’. Although bullying is an aggressive act, this does not imply that bullies and aggressive or conduct-disordered individuals are a homogenous group. Sutton et al (1999, cited in Marsh, 2004) put forward that bullies were part of a complex environment where they are require to ‘negotiate and attribute mental states to themselves and others to explain or predict their behavior.’ This idea contravenes the notion that ‘bullies are cognitively inept or simple in their inte ractions with peers’ (Sutton et al 1999, cited in Marsh, 2004). References â€Å"Bullying†. Violence Prevention. 1 Dec. 2012 http://www.violencepreventionworks.org/public/olweus_history.page Dawkins, J. L. (1996). Bullying, physical disability and the pediatric patient. Developmental Medicine and Child Neurology, 38 603-612. Espelage, D. L., Holt M. K., Henkel, R. R. (2003). Examination of peer group contextuals effects on aggressive behavior during early adolescence. Child development, 74, 205-220. Pelligrini, A. D. (2002) Bullying and victimization in schools: A Dominance relations perspective . Educational Psychologist, 37, 151-163.

Gender and Gender Relations in Manga and Anime Essay -- Men Women Humo

Manga and Anime, as inviting and open as they may seem, are at heart the products of Japan's culture. Despite its technological advancement, Japan somehow manages to retain much of its historical character, in addition to blending in the overwhelming influences of the West. The Japanese treatment of gender and gender relations has taken many turns over the last millennium, and manga and anime reflect those changes. Still, at the core of the culture lies certain fundamental beliefs that are proving difficult to change. Recently, too, there is growing controversy over gender roles in Japan. An American friend recently complained bitterly over the pervasiveness of sadistic, (heterosexual) male-oriented Japanese pornography in Japan. She says that the message that women are sexual objects has become almost epidemic in Japanese culture, and that male chauvenism is everywhere. Many career women in Japan seem to be so disgusted with things that they refuse to marry. And too many men are expected to sacrifice themselves to their jobs, to the point of having no family involvement. When a man retires, he sometimes becomes trapped in a family he doesn't know, with nothing to do, and he tends to die soon after from his sudden lack of purpose. I am not an expert in this topic; however, maybe I can provide some insight into Japanese culture and its reflection in manga, as well as some recent trends in manga. I am writing, by the way, from the point of view that individuality is more important than one's gender --- and hence to stereotype genders and to force people to conform to those stereotypes is not a good thing. I personally think we'd all be better off if each of us picked up the stereotypical strengths of both genders, if, say, men w... ...s, it seems, is to make Ranma prove that he loves her. (In Takahashi's Urusei Yatsura series, Lum would make herself bait in order to watch Moroboshi come rescue her --- proof to her that he did love her). However, unlike a truly helpless heroine, over and over Akane must come to Ranma's rescue after he has come to hers. Without Akane's help, Ranma would have lost many of his battles, as much as he hates to admit it. Akane is a key part of a team; either person could not possibly succeed alone. (Interestingly, though, this partnership is down-played in the TV shows; it only truly shines through in Takahashi's original stories). Even in some of the more stereotyped manga, there is some partnership and friendship between the sexes. And isn't partnership --- mutual respect, caring for each other, helping each other --- the most important thing in any relationship?

Martin Luther king Essay

It is normal for every person to have dreams about the future. Many people have their own personal dreams while others have dreams for the society. People also tend to have both positive and negative dreams, which they hold. A good leader is one who has positive dream about the people he leads. One of the famous people who have dreams that have to become true is Martin Luther king. This paper gives the analysis of Martin Luther king’s â€Å"I have a dream†. â€Å"I have a dream† speech by Martin Luther king is one of the most wonderful and best speeches that have been given in time immemorial. It was in August 1963 when he moved America by this speech. The speech was full of soaring rhetoric, which demanded justice to be done to all races, and demanding for an integrated society where the black community was recognized. His words proved to be the touchstone in understanding the political and social upheavals that existed in the American society during that time. This gave the country a vocabulary to use when expressing the happenings of that moment. He had one very crucial message that all people regardless of their skin colour were created equally and so they should be treated the same. However, he insisted that that was not the case in America at that moment but he was optimistic that this would happen in the future. He insisted that this would happen in the future in a very powerful and passionate way. His speech was well researched because in the preparation of this speech he studied the Bible, the address by Gettysburg and the declaration of the United States independence. He was able to incorporate all the research in his speech. Looking at his speech it can be described to be a political treatise, poetry, a well improvised and masterfully sermon full of Biblical imagery and language. He used frequent repetition and alliteration in making his points to be clear. Looking at the first half of the speech it shows not an idealized dream of American. It shows a seething Nightmare of racial injustice by the Americans (Murray, 15-20). This is where the speech call for action by insisting that t was the right time for the racial injustices to end. His shows the urgency that is need to undertake the actions. He held that this was the right time to make the real promises of democracy. This was the time for the American to come out of dark and desolate valley full of discrimination and start walking on the path of racial justice. He insisted that that was the right time to make all people have equal opportunities and start living in solid rock of brotherhood. He also encouraged people to make pledge that they would all walk together and never look backwards. He insisted that devotees of civil rights would never be satisfied until the moment when the black man in the American society would be free of horror brutality by the police. He also insisted that they would never rest until when the quality of life of the Negroes had improved and given right to participate in the running of the country and understood the importance of their participation in the public affairs (Dyson, 51-53). In the second half of the speech, the speech depicts the dream of a better, integrated and a future that would be fairer in racial harmony. This is the part of the speech, which has the theme of â€Å"I have a dream. † This phrase is repeated as a way of making his inspirational concepts be understood. He encourages the people that despite of the frustrations and difficulties at that moment he had a dream that all this would end. He held that a day is coming when the country would live according to the true meaning of its creed (Dyson, 51-53). This is when all people from different social classes, for example, children of slaves and those of the slave owners would be able to live as brothers and sit down together. The society that would be full of freedom and justice for all people. This would be a society where people would not be judged by the colour of their skin but would be judged by what they have in their character. He had a dream that the society would be transformed and the glory of the lord would be seem by everybody who would be living in that society (Murray, 15-20). The speech had a very strong message for the white community and hinted revolution. However, he used peaceful words and provided a vision for everybody. At the end of the speech, he had a passage aimed at unification of all people with a theme focusing around freedom. This is where he insisted that time was coming when all the people would sing one song of a sweet land of liberty. All people from all races, religious affiliations would be able to join hands and sing of a free state. There are three factors, which made his speech to have a lot of impact. The remarkable emotion he used in terms of body and voice. The place at which the speech was given in the steps of the memorial of a US president defeated the slavery in the southern states. Another factor is the mood of the day where there was increased slavery among the black people and the time when the whites started feeling guilty of their actions. Work cited Dyson Michael. Debating race with Michael Eric Dyson, New York, Basic Civitas Books, 2007, pg 51- 53. Murray Julie. Martin Luther King, Jr. Day, 1st edition, New York, ABDO Group, 2005, pg 15-20.

Ampalaya Coffee Essay

Abstract This investigatory project aims to prepare and also to make a coffee from the â€Å" Ampalaya Seeds†. We know that Ampalaya or also known as Bitter melon is known for as its bitterness and astringent taste , the bitter melon can see everywhere. This investigatory project encourage us students to make a coffee, as an alternative product . This study was conducted to determine the feasibility of the ampalaya seeds as coffee. The researchers used powdered Ampalaya seeds in this study. After researching and collecting the raw materials, the researchers were able to begin the experimentation. The coffee was obtained by drying, grinding, and roasting the seeds of ampalaya, and boiled. After boiling, the coffee was manually extracted with the use of a clean cloth. The study focuses on producing coffee out of ampalaya seeds. It does not aimed to determine which coffee (ampalaya seeds vs. commercial coffee) has more nutritional value or which is more nutritious. II. Acknowledgement. We would like to thank to the following person that are help us to start and to continuing this our Investigatory Project ,including the following to our ALMIGHTY GOD that help us and give us strength and knowledge to explain the main idea of this investigatory project . To our parents and also our friend who give us supports to finish our Investigatory Project. For our parents that supplies our needs , including the financial needs . THANK YOU !!!!!! Chapter 1: Introduction In our modern generation , many people in our country used coffee especially our grandparents and also our parents. Coffee is known as beverage to the majority of the people. It is known for its stimulating effect on the functions of the brain , thus making the drinker active . Variants of coffee flavors were already produced all throughout the world aiming for the discovery of alternative sources of coffee production . The coffee from ampalaya seeds help us to earn and save money . A. Background of the study Coffee alternatives have been famous since the last two decades due to economic crisis and experimentations for health and medical benefits. Any seeds that are edible when powdered can be used as an alternative source for coffee. The difference of the generic coffee from the seeds of the coffee plant from those of the alternatives is that it has a good amount of caffeine content. The similarity you can find in the alternatives and those of the original is that seeds contain carbohydrates which cause the aroma in roasted coffee. Ampalaya, on the other hand, is a crawling vine that grows mostly on tropical countries like the Philippines. It is said to be rich in iron, potassium, beta-carotene and other nutrients. It is also famous in treating diabetes because of its properties like polypeptide-P; a plant insulin that can lower blood sugar levels. Many researches on agricultural food chemistry convey that it provides nutritionally significant amounts of nutrients, minerals and amino acids that are needed for life. B. Objectives of the study B1. General Objectives 1. To determine if the ampalaya seeds have considerable characteristics of the products in terms of color, aroma, taste, and acidity. B2. Specific Objectives 1. To produce coffee using ampalaya seeds as the main ingredient. 2. To determine and compare the levels of acceptability of the coffee samples. C. Hypotheses NULL 1. There is no significant difference among the different ampalaya coffee samples developed in terms of their color, aroma, and taste. ALTERNATIVE 1. There is no significant difference among the different ampalaya coffee samples developed in terms of their acceptability. D. Significance of the study Momordica Charantia or ampalaya seeds contain iron and folic acid which are essential for the production of the red blood cells and the formulation of hemoglobin and myoglobin. Coffee is usually drunk hot, black or with cream and sugar and also drunk cold as iced coffee, specially summer. People are used of drinking coffee every morning to warmth their body and at night to avoid being sleepy. But coffee contains a stimulant called caffeine. The result of this will determine if the coffee made from ampalaya seeds can be use as a substitute for the commercial coffee. This study aimed to produce coffee using ampalaya seeds as substitute. The study was important because ampalaya is abundant in the Philippines. The product may be an anti-diabetes coffee but it is not the main concern of the study. Everybody can benefit of the result of the study unless a coffee drinker. It would recycle the ampalaya seeds instead of being thrown away which a lot of people consider it as waste. E. Scope and limitation The proposed study was limited to producing coffee out of ampalaya (Momordica charantia Linn. ) seeds. Three samples were prepared with different ampalaya seed concentration and same amount of water for comparison purposes in which one of the samples was pure commercial coffee. The samples were processed by the basic methods of making coffee: roasting, grinding, and brewing.

Spanish Influenza essays

Spanish Influenza essays Influenza is and acute infectious and Contagious disease sometimes becoming Pandemic. It is characterized by an inflammation of the mucous membrane of the respiratory tract. Epidemics of this disease have been recorded as early as 1510. The Influenza pandemic of 1918 killed 600,000 people in the United States and more than 25 million people worldwide. It was called the Spanish flu because of a large outbreak of the disease that occurred in Spain in 1918. The origin of this influenza variation is not exactly known it is thought to have begun in china in a rare genetic variation of the influenza virus. The virus however may have originated among US soldiers in Kansas; about 500 men there were infected among 48 were listed as having pneumonia. Those who survived the epidemic carried the disease to Europe where in the summer of 1918 over one and one half million U.S. soldiers were sent to fight in the First World War. Whatever its origin by September 1918 the virus had spread to the civilian population of America It first reached epidemic proportions in Boston and then spread to New York, Philadelphia and beyond. In July 1918 Philadelphias Bureau of public health has issued a statement about Spanish Influenza. But health officials had not listed influenza as a reportable disease this denial of the danger of what was happening lead to people taking foolish risk. On September 28, 1918 a 4th Liberty Loan Drive parade was attended by 200,000 people and since Influenza is spread by breathing within days of the parade 635 new cases of the virus were reported and on October 6 289 people died. Most of the cities doctors and nurses were in Europe to support US involvement on the war there. Many people in Philadelphia died because they did not get proper medical treatment. The City sent out open trucks called death wagons to pick up corpse from wooden boxes on front porche ...

Writing a Short Story

Writing a Short Story A short story is considered one that is five thousand words or less. When creating a short story, a writer will describe as much detail as possible within a limited number of words and action. Often these objects or actions become symbolic which evokes thought on the reader’s part. In addition, it has to get off to a very fast start which means you have to grab the reader’s attention in the first paragraph. This is no time for boring drawn out sentences. Every sentence has to have a punch to it, be able to signify multiple meanings or descriptions. Use a limited number of characters. There isn’t time to go into length, so limit your story to three or four. Use just a few characters and magnify them, make them larger than life. Make the story’s beginning as close to the climax as possible, for example: make the short story about an event just before the conclusion. Don’t drag in a year’s worth of problems. Short stories usually have some sort of meaning behind them. Know what this meaning is and develop the characters and setting around it to emphasize that point. Limit the story to a brief period in time usually covering only a couple of scenes leading up to the major event. Remember, every word and action you write has to point towards the meaning and conclusion. If a word seems awkward or out of place, delete it and replace it with another or change the whole sentence around. A short story has no room for unnecessary words. Develop your characters so that you know them intimately. You may never use all those details in your short story but you’ll be able to convey their character more effectively if you make it a point to know everything about them. Show their personality traits by including possible habits or movements. Describe a nervous woman by having her chew on her fingernails which were short and ragged. By limiting the number of characters you have in the story, you’ll be able to make it a meaningful story that conveys its message effectively. Know what scenes you will use in the plot and outline them carefully to make them flow into one another effortlessly. Use a limited number of scenes but make an impact with each of them. Remember to use every single opportunity to create symbolism towards the story’s main goal. When you begin writing the short story, it’s best to start with a sentence that’s packed with action and promise. Since it’s so short, the characters and setting needs to be introduced right away and the beginning of the plot revealed. Pull the reader along by filling their senses with vivid images that become alive in their minds. Explain situations and describe settings by using dialogue and action. As soon as you start the story, you should be going straight to the top where the climax explodes. No digressions along the way or you’ll lose the reader. Writing a short story requires a precision in planning the whole outline. There can be no wandering or musings. The story has to start with a bang and every single word used in the short story has to be able to convey symbolism or perform multiple tasks. Dialogue can be used to show the setting as well as a person’s character all at the same time. Above all, it needs to flow easily and quickly, carrying the reader from the beginning to end.