The History of advertising and Brand Promotion Assignment

The History of advertising and Brand Promotion - Assignment Example The contribution of universal creative studios, Rowling and Warner Brothers have been successful in creating a brand in Harry Potter through branded entertainment (Thomas, Chris, & Semenik, 2012). Through various advertising and promotional channels, and partnerships the partners have made Harry Potter both a product and a brand. Potter’s marketers are continuing to keep the brand going through cross-promotional partnerships. Cross-promotional strategy and brand recognition sustain the success of the Potter brand. Coca Cola’s â€Å"Timely refreshment† ad fits in the designer era. This is because the ad appeals to the social class and conscious value for time management. Designer labels and social class-consciousness were some of the characteristics of the designer era ads. The calving Klein ad â€Å"fits in the e-revolution era because it includes a technological appeal of the current generation. The ad displays a woman wearing the latest design clothes. The diet coke ad was developed in 2002, so it is supposed to fit in the e-revolution era. However, it does not display the public consumption status of the designer era. A home improvement ad called â€Å"the perfect daughter† by Fahrenheit DDB in Lima Peru shows the problem a dad face on a trip to Promart. The ad is appealing to women because it tugs into viewers emotions. The family approach in the ad will attract female consumers. An automotive ad for Fiat 500L â€Å"The Motherhood† appeals to women because it explores the concept of motherhood, which, is core to women’s emotions. The ad will attract consumers because it targets the female niche. Budweiser â€Å"puppy love† ad was appealing to women as it shows a woman expressing moments of tenderness on a puppy. This would attract women consumers to these

Analysis and Differentiation between Issues in Contemporary Social Research Paper

Analysis and Differentiation between Issues in Contemporary Social Justice System and Criminal Justice System - Research Paper Example questions and contradicts the resolutions and decisions of the criminal system as the criminal system is more inclined towards punishment than rehabilitation. There are several forms of issues and concerns implying the differences in the social and criminal justice system that contradict the basic approach of the other system however this thesis specifically discusses the issue of whether social position and race/ethnicity play a major role in the extent and probability of a punishment in the criminal justice system? Though racism and discrimination of people ofcolor has been a major issue, language or religion has been a social curse for centuries and even after awareness and pacts to remove this from the society, the trend is still a big threat in the modern American society. Often it has been observed that poor or people from the lower class of society are more prone to be caught and executed for their crimes in comparison to the people from upper class who either remain uncaught or have various ways to escape the punishment. In an interview Michelle Anderson publicly says that racial discrimination is still active in the American culture and as a result the African American community in the country has been continually forced to live a life in the most under privileged surroundings with the least amount of access to better education, job or quality of life. In addition to all this these people are the most vulnerable to be caught for minor acts of crimes and be put in with serious criminals. This rigid attitude of the criminal justice system with even the young members of such minorities labels them as felons for the rest of their life and takes away any opportunity to improve the quality of their life or for their families (Alexander, 2012). There is a controversial explanation for this scenario by the civil right advocates and the criminal justice system each with its own beliefs and goals. This thesis will discuss the issue with a perception from both

September 11 Attack on America Research Paper Example | Topics and Well Written Essays - 1750 words

September 11 Attack on America - Research Paper Example A Description of the historical event Analysis of the historical and contemporary causes of the event Analysis of the different historical interpretations of the event Evaluation of the positive and negative outcomes of the event Conclusion September 11 attack on America Introduction September 11 attacks on America remain to be the main memorable event of the twenty first century all over the world. The recent decades have seen scientists, academicians and the theorists conduct comprehensive research in a bid to establish the causes of such a thrilling event as well as the impacts, which some remain unfolded. However, the historical descriptions in regard to this event are quite amazing to the extent of instilling fear on the contemporary society. The issue has long raised a variety of truths as well as controversies since its occurrence as many as try to swallow the event’s bitterness. There are countless historical and contemporary causes of the challenging 9/11, which are i nclusive of the bitterness of the Al-Qaeda towards America for supporting Israel. The demonstration of this bitterness is viewed in the recent incident where America portrayed its deed of killing the then Al-Qaeda leader, Osama bin Laden. The event sets the stage of understanding the extent to which great psychological, social, political, and economic impacts overtook the contemporary America. The discussion in this paper seeks to provide a comprehensive overview of September 11 attacks. A discussion of the historical context in regard to the even will be provided. ... The terrorists are said to have hijacked four passenger Jet airliners that were meant for commercial services and crashed them at various destinations, which included the north and south towers of the world trade center, pentagon house and forth targeted the white house, the location of the American capital. The 9/11 morning dawned in a devastating state when the Al-Qaeda’s hijacked jet airliners. Two airliners were intentionally crashed at the World Trade Center Twin Towers that collapsed within two hours of attack. The third airliner was as well crashed at the Arlington, Virginia pentagon house, while the fourth was directed onto the rural Pennsylvania’s Shanksville. Three thousand people were killed on the sport, and no one survived from the crashing flights, including 60 military officials (Griffin, 2009). The report of the investigations conducted by the Newborn research personnel indicated that there had been prior plans by the terrorist group on the procedure of attacking the entire United States, including the capital city. The attack is always remembered since it resulted in massive deaths of people, who included 60 military officials, a case that has never occurred in any other war or attack in the world. Therefore, the 9/11 attacks left a legacy that all Americans have in mind up to date. The chief suspect at the time was Al-Qaeda under the leadership of Osama bin laden, who denied responsibility of the act. In 2004, he agreed to take responsibility and disclose the act where it became identified worldwide. The history commences with a heavy burst where in May 2011, the then AL-Qaeda leader Osama was found and put to

The effect of recession on the U.K. fashion clothing retail sector Dissertation

The effect of recession on the U.K. fashion clothing retail sector - Dissertation Example Large retailers provide the bulk of the sales for the Fashion Clothing Industry. They are the multinationals like the Arcadia Group, Marks and Spencer, Tesco, New Look, Argos, Next, Primark, ASOS, The Body Shop, Robinson Webster Holdings. But there have been thousands of other small retailers, about 12,000. For all these retailers, the impact of recession was a combination of decline in the business performance sometime from the last quarter of 2008 to the 1st quarter of 2009, and a drive to do business in other countries like North America, Europe, and Asia. Then another decline took place in the first quarter of 2011 right after the Bank of England decided to stop Quantitative Easing toward the end of 2010. Money supply, lending, employment remained low 2 years after Quantitative Easing injected ?200 billion into the economy. Poor consumer spending and poor consumer confidence paralyzed business prospects within UK. ... Table of Contents Abstract Overview 4 Literature Review 5 Impact of Recession on UK GDP 5 Direct and Indirect Impact of Recession on the Textile Industry 7 Effect of Recession on the Overall Clothing Sectors in UK 9 Effect of Recession on UK Lingerie Market 12 Effect of Recession on the Buyer Behaviour 16 Contrasting Views of the Authors 17 Effect of Recession on the Consumer Spending 19 Contrasting Views 21 Effect of Recession on the Value Clothing Sector 27 UK’s Clothing and Footwear Industry 29 UK Market for Cloth Manufacturing 31 Bibliography 54 Appendix Overview Recession was defined by the Bank of England (2011, p. 20) as a financial period wherein two consecutive quarters show declines in output at constant market prices. The British Chambers of Commerce announced this in November 2008, according to the BBC News (2008). It was during the second quarter of 2008 when the UK economy went into recession. It led to decline in output of the economy as well as increase in the unemployment rate. There has been decline in the real output by 6.4 per cent. However, in the second quarter of 2010, it was apparent that GDP had grown by 1.9 percent. Not only the UK but also the developed countries throughout the world experienced reduction in the outputs (Bell & Blanchflower, 2010). The research paper aims at providing a thought upon the effects of recession on the UK clothing sector. It further tries to investigate the effect of recession on the buyer behaviour within the UK fashion clothing market. Aims of the Study / Research Objective Initially in this paper it has been intended to prove that the recession had really affected the overall UK economy and hence the affect on GDP will be demonstrated in this paper. The main objective of the study has

Antitrust and Regulation Term Paper Example | Topics and Well Written Essays - 1250 words

Antitrust and Regulation - Term Paper Example The law is premised on the belief that free trade benefits the economy, businesses and the consumers by forbidding various restrains of trade and monopolization. It falls under four areas namely agreement between competitors, contractual arrangements between sellers and buyers the pursuit or maintenance of monopoly power and mergers (Wilberforce, 98). The law of competition can be dated two centuries ago, the medieval monarchs and the Roman Empire used tariff systems to control prices and support local production. The formal study of competition can be dated in the 18th century with works of Adam Smith when he wrote about the wealth of Nation. Different terms were used to describe the law which include restrictive practices, the law of monopolies, combination acts, and the restraint of trade. The law can be seen to have three main elements which include prohibiting agreements or practices that restricts free trade and competition between business premises, it element focuses mainly on repression of cartels. Second is the banning of abusive behaviors by firms dominating a market or anti competitive practices that may tend to lead to dominance (Bork, 126). Among the practices controlled by this are predatory pricing, tying, and refusal to deal, among others. Lastly there is the supervision of mergers and acquisition of large corporations including joint values. Transactions thought to threaten competitive process can be prohibited all together. Approved subjects to remedies for example an obligation to divest part of the merged business the merged business, that is, to offer license or access to facilities that enable other businesses to continue competing. The contents and practice of competition law varies s from one jurisdiction to another. In many countries the main objective of the law is to protect the interests of thee consumer or safeguarding the consumer welfare, and ensuring that entrepreneurs have an equal opportunity to compete in the market economy. The law is also closely related to the law of deregulation of access to the market, state aids and subsidies, privatization of state assets, and the establishment of independe nt sector regulators. In the past decades the law has been viewed as way to provision of better public services (Whish, 198). According to Robert Bork competition has been found to have created adverse effects when they reduce competition through protecting the inefficient competitor and when the cost of legal intervention is higher then the consumer benefits more. The business practices of market traders' guilds and governments have always been scrutinized and sometimes severe sanctions have been placed. Dating back from the 19th century competition law has been now embraced globally. The largest and the most influential law systems being the United States antitrust law and the European community competition law. National and regional competitions authorities across the world have formed to incorporate international support and enforcement networks (Bork, 127). In microeconomics and strategic management horizontal merger refers to a type of ownership and control. It is used by businesses as a strategy that seeks to sell a type of products in many markets or numerous markets. It is much more common compared to vertical

Global International Markets Research Paper Example | Topics and Well Written Essays - 2250 words

Global International Markets - Research Paper Example According to Wensley, global strategic market is â€Å"initiating, negotiating, and managing acceptable exchange relationships with key interests groups or constituencies, in the pursuit of sustainable competitive advantage within specific markets, on the basis of long run consumer, channel and other stakeholder franchise† (Wensley, 1982). The Wal-Mart Wal-Mart is one of the largest retail stores chain in the world and was established in 1962. On the basis of the strategic perspective, the Wal-Mart is structured into three main segments namely, Wal-Mart United States, Sam’s Club and Wal-Mart International. According to the statistical report of the company, in 2011, the Wal-Mart’s revenues constitute up to about three-fifth of the United States market. The web portal, Wal-Mart.com also contributes heavily to the total turnover of the company, constituting nearly 8% of the total revue through online retail operations (Wal-Mart 2011). Today, the company operates th eir business in over 15 countries, accounting for 25% of their net sales. Their selling policy includes promotion techniques of discounting outlets, restaurants, superstores, retail stores and multiple formats of outlets, to gain the maximum satisfaction of their customers especially in countries like China and Japan. The retail and online operations of the Sam’s club contributes about 10.5% in terms of annual revenues to the company. Moreover, the company holds the top position for employing over 2.1 million people, which remains bigger than all other major retailers (Carrefour, Tesco and Metro AG) put together (Wal-Mart 2009).Besides, the company functions nearly 3000 superstores, 720 discount outlets, and more than 600 Sam’s Club outlets in the United States. Globalization of Markets Globalization of Markets refers to the integration of national markets into one large global marketplace. Today international trade has become much easier as the hurdles of crossing the borders for trade is eradicated. All companies like to offer a standard product worldwide. However, there are considerable variances existing among each market such as, consumer tastes and preferences, cultural variations, and legal regulations. Such variations in the international market make a company to adopt strategies that may match with the conditions of a country’s market. Wall-Mart may still require diversifying their products across each country according the local tastes and preferences. Globalization of production The term globalization of production is associated with sourcing of goods and services from various locations across the globe while taking advantage of the variations in cost and quality of factors of production across the regions. Here, Wal-Mart operates over 4200 outlets in the global markets and which constitutes a quarter of its annual revenues. Its efficiently running primary retailer markets like Mexico and Canada enhance a fast market expansion a cross South America, Africa and Asia (Wal-Mart 2009). Driving Forces There are various drivers of globalization in the global marketplace. When a company becomes subject to these forces, they practically become candidates for globalization. The major driving forces of globalization are; technological advances, global economic growth, converging market needs and wants, pressure to improve quality, opportunities for

The US supreme court Essay Example | Topics and Well Written Essays - 750 words

The US supreme court - Essay Example For the appointment of a Supreme Court Judge to be confirmed by the Senate, a simple majority is required. Judges of the Supreme Court can be impeached and removed from office if they are found to be involved in misdemeanour or criminal activities (Abraham, 1992). The existence of the US Supreme Court is a necessity because of the roles it plays in several aspects of the legal framework of the country, such as its support for the civil rights movement, which received legal sanctity with the passing of the Civil Rights Act of 1964. This was a ground-breaking legislation in the country because it did away with most forms of discrimination against women and Blacks and with racial segregation. The Civil Rights Act of 1964 legally eliminated discrimination in voter registration as well as racial discrimination in educational institutions and at the work place. However, during the initial years, the constitutional validity of the Civil Rights Act was disputed in the context of its applicab ility to the private sector. In many of the important civil rights hearings, the US Supreme Court had held that Congress was not legally empowered to prevent discriminatory practices in the private sector. ... This ruling marked the beginning of the effectiveness of the separate but equal concept in the US. In 1971, the US Supreme Court held in the case titled Griggs v. Duke Power Co that the Civil Rights Act of 1964 does not permit discrimination at the work place and also that employers cannot adopt practices that are discriminatory towards women and minorities. In case titled University of Alabama v. Garrett, the Supreme Court held that the 11th Amendment did not permit state employees to file applications in federal courts to seek financial compensation for discriminatory practices used by employers in violation of the Americans with Disabilites Act. This decision revealed that the Supreme Court has not been favourable in regard to civil rights issues. It held that even if the state’s actions are indicative of being hard hearted, they may not necessarily violate provisions of the Constitution (The Leadership Conference, 2012). The US Supreme Court is a democratically legitimate institution because it acts under the given provisions and its judges are elected in keeping with the due process of law. However, the appointment of Supreme Court judges during the President Roosevelt’s time came under cloud because between 1933 and 1937, the Supreme Court had declared six of Roosevelt's eight major New Deal programs unconstitutional. Roosevelt wanted to prevent the Supreme Court from rejecting his future New Deal proposals and he reacted by introducing a scheme whereby new judges would be appointed to the Supreme Court and who would be supportive of his plans (Crawford, 2008). Roosevelt introduced a plan that gave him authority to appoint a new judge for