Westlake Lanes Essay Example for Free

Westlake Lanes EssayThe companys target market strategy is not properly set because Westlake Lanes hasnt place the markets modernistic needs and trends at the same pace that the growth of capital of North Carolinas population has been developing.FactsA rail line profile in a Raleigh paper stated that stepping into Westlake Lanes was like taking a step back in time. Shirley Smith said that the menu hasnt changed much since late 1980s. among 2000 and 2010 Raleigh population grew 43% while the revenues for Westlake Lanes decreased 10% average annually for the same time period. There was a 100% increase in losses from 2008 to 2009.There has been a lack of good management on accounting, people, and business overview of Westlake Lanes. Facts As Givens studied the invoices she said, many charges seemed excessive and asked herself Had anyone performed competitive research for human action services like carpet cleaning? In 2009, shortly after starting as a manager, Givens invited he r employees to help define a mission logical argument and job descriptions. Givens noticed that Bullock and Sinclair took time to read the paper and/or wondered outside to talk on their cell phones. They offered Shirley Smith the chance to be familiar manager even though she lacked formal managerial experience.Possible solutionsa. The companys market strategy is not properly set because Westlake Lanes hasnt identified the markets new needs and trends at the same pace that the growth of Raleighs population has been developing. i. Renew and adapt their strategy in order to keep the market they already have and to be able to attract new customers. ii. Follow the first strategy, which consists in adding kid friendly television system and arcade games and a designated private party space. This strategy will let us keep the space for the league bowlers, iii. Modify and adequate the facilities so that the preceding strategy can be accomplished.b. There has been a lack of good managemen t on accounting, people, and business overview of Westlake Lanes. iv. Make sure that every new enthronization or expense follows the strict cost control that Givens has been following. v. Once the business becomes profitable do not share the dividends between the owners and reinvest them.Course of action and pleaDue to the losses that the business has experienced in the past 3 years, it is critical to take action and define a new way to progress the market in order to make the company profitable again. Thats why its necessary to adapt the business by adding a new concept focusing on a different target without setting aside the current and loyal costumers. The new strategy consists on attracting families by adding kid-friendly pic and arcade games and a private party space to complement the existing lanes.As a first step Shelby Givens needs to familiarize with the kid business and make a research of other bowling businesses where the Kid-Friendly zone has been already implemented in order to get the knowledge and get ideas in how to do it. Then, adapt the facilities according the strategys needs. Also would be necessary to create a new job position with the expertise required for use kids events so Shelby Givens can focus mostly in the general management. Advertising would be necessary to promote this new model at heart the current clients with posters and flyers and with the current marketing channels. There is an estimated attendance of 50,000 people per year approximately there is a $20.00/kid fee, resulting in $1,000,000.00 of revenue.