Marketing strategy assignment Essay Example | Topics and Well Written Essays - 1250 words

Marketing strategy appellation - Essay ExampleSamsung has adopted an aggressive stigmatisation and advertising strategy to transform the company from the maker of cheaper Japanese brands products to a global brand known for innovations, cutting edge technology and leading bearing (Farhoomand, 2013, p.13). Consumer preferences and loyalty are essential for the development of a brand. As per the views of marketing experts, strong brands can enamor consumer preferences and loyalty. Samsung is a stronger brand since it is equal to(p) to offer different products such as mobile phones, televisions, computers, washing machines, Fridge, strip conditioners, semi-conductor devises etc. Moreover, Samsung has stronger presences in most of the continents. Even though American company, Apple Inc. is one of the strongest competitors of Samsung, the company is able to penetrate deep into American market also. In fact Samsung is using diversified products as a mean to establish its brand in dif ferent continents and markets.Creation of emotional attachment is an effective branding strategies used by many companies. Samsung is one among such companies. Globally, Samsung is a trusted brand and many people, specially the consumers in Asia, have some kind of emotional attachments to it. For example, many of Samsung smartphone users are eagerly waiting for the stretch of new smartphones from Samsung all the time. They know very well that the ability of Samsung in incorporating new features to its new products is outstanding. The deep introduced Galaxy S6 edge is an example of Samsung abilities to make use of cutting edge technologies such as turn display (Samsung, 2015). All new products from Samsung offer some kind of surprise elements for the consumers. As a dissolvent of that, the emotional attachment towards Samsung brand among the consumers is growing.In order to create emotional attachment, Samsung makes use of different